How Streetwear Brands Got Their Name?

How the 90s DIY Fashion Scene Inspired the Global Phenomenon of Streetwear

If you’re here, then you’re no stranger to streetwear. The unique designs and high fashion streetwear brands have caught the eyes of many, but only a few know about the history behind this wildly popular genre of clothing. 

Streetwear got its name in the early 90s when the DIY approach to fashionwear quickly caught on. Surfers and skateboarders to rappers and R&B artists started pioneering streetwear on the big stages. Soon, fashion giants like Gucci and Burberry took on Streetwear clothing, and a new fashion style was born. 

In recent years, streetwear has quickly gone from being an unorthodox apparel category to mainstream fashion that’s more than looking “cool” on the streets. It’s given birth to countless streetwear brands that offer distinguished styles for those wanting to stand out, including the likes of Panda Palooza. But, how streetwear brands got their name? Read on to find out!

What is Streetwear?

“Streetwear” has become a commonly thrown-around term in the fashion space, referring to a distinctive street style of clothing. While rooted in California and the iconic Cali’ skate culture, streetwear also houses elements of modern high fashion, hip-hop style, and haute couture. In essence, streetwear clothing is characterized by relaxed, comfortable styles, often including bold and unique designs on oversized clothing. 

When did streetwear start?

Fashion pundits and casual enthusiasts alike, often debate the origins of streetwear fashion and offer diversified answers to the question - “How Streetwear Brands Got Their Name?”. However, it is typically agreed that streetwear emerged in popularity in the ‘70s, when youngsters in prominent cities like London and New York were getting experimental with their fashion picks. In a nutshell, they were trying to mix and match various styles to come up with a look that was their own. 

The 1970s was an exciting time, to say the least. The world witnessed the rise of early hip-hop and punk rock, which is the same wave streetwear rode on, to gain significant fame. Streetwear brands of the time drew inspiration from the “do it yourself” aesthetic, found heavily in heavy-metal, new wave, and punk cultures. This also resulted in the popularity of the DIY culture, which was rooted in self-expression and individuality, two aspects that are still prevalent in streetwear. 

What Streetwear Is Today?

The DIY approach to fashionwear quickly caught on, resulting in streetwear outfits becoming a worldwide phenomenon. Soon, the category evolved from being the go-to style for surfers and skateboarders to rappers and R&B artists pioneering streetwear on the big stages. This, in turn, led to streetwear clothing becoming one of the most influential and popular styles in today’s fashion industry. 

The early days of streetwear saw Nike dominating the scene with its urban streetwear sneakers, which also paved the way for other fashion giants like Timberland and Champion to the streetwear fashion arena. By the ‘90s, this “bling” culture was responsible for big-name luxury brands also dipping their toes into streetwear, including Burberry and Gucci. 

Ultimately, streetwear clothing stands as fashion that is the movement of the people and their expression of individuality. It is free from boundaries, doesn’t abide by strict rules, and is ever-changing. This is also the very reason why people choose indie streetwear brands or alternative marketplaces, as they remain true to the essence of streetwear and let people wear styles that resonate. 

Panda Palooza: Revolutionizing streetwear with wearable art

As good as streetwear is, it’s not a stranger to generic designs and the same lack of originality that other fashion verticals commonly face. With Panda Palooza, founders Piyush Kashikar and Anshita Singh aim to revolutionize the streetwear dynamic and street culture in India. 

Creating a diverse team of five digital artists, two yoga masters, and one indie singer/producer/songwriter who’s on the rise, Piyush and Anshita turned their vision into reality: building a global brand that lets you wear art. Art that resonates. Art that speaks to your soul. Art that effortlessly reflects who you are, what you like, and your values. Simply put, Panda Palooza inspires you to own your individuality like a boss and flaunt it by wearing artwear that resonates with your unique personality. 

Panda Palooza is more than just another streetwear brand. It is one of the high fashion streetwear brands of India that has joined hands with a network of independent Indian artists who live and breathe the amalgamation of art and streetwear, creating fashionwear that’s highly unique and personalized. Featuring psychedelic designs, hip urban art, and much more, Panda Palooza strives to be a community of people with a shared love of art and self-expression. People like you!

Welcome to the movement of new-age streetwear. Welcome to Panda Palooza, the movement that celebrates art, creativity, and love. The movement that celebrates you. To check out our latest styles, upcoming clothing, and read more such articles, visit here - https://pandapalooza.store/